Oerhört bra initiativ. Syftar till att inspirera, stimulera, och allmänt boosta små och medelstora företag – entreprenörer och innovatörer – i Storbritanninen. Yes vad bra. Lyssna bara på ingången:

Today, SMEs provide nearly 60% of all private sector jobs, and nearly 50% of private sector GVA.
StartUp Britain is designed to make it easier for new companies and innovations to flourish and encourage people who aspire to start new businesses to work for themselves.
StartUp Britain is a new campaign by entrepreneurs for entrepreneurs, launched on 28th March 2011. Designed to celebrate, inspire and accelerate enterprise in the UK, it has the full backing of the Prime Minister, the Chancellor and HM Government.

Kolla här:
http://startupbritain.org/

Såhär skriver Sir Richard Branson om det hela på sin blogg.

Tipstack till Henrik Månsson.

Dela:

Visst, detta kanske kan tyckas vara ett väldigt smalt inlägg. Det är det nog. Faktum är att det blir en hel del facksnack. Men om man lyssnar bortom detta är föreläsningen nedan värdefull för alla som jobbar med, eller på något vis intresserar sig för, kommunikation.

Herregud i himmelen vad bra Dave Trott är. Jisses. Nästan så att man inte kan ta in så mycket klokskap och insikter på en gång. Filmerna/klippen är från hans besök hos APG (Account Planning Group) förra året. Han talar kring ”The Art of Persuasion”.

Genom att titta på dessa har jag idag, här, nu, fått oerhört värdefulla insikter. Insikter om varför jag tröttnade ur så fullständigt på en bransch som jag först älskade. Om varför jag ofta kände mig så frustrerad i rollen som planner. Om varför jag i min nuvarande roll – där jag kommit så mycket närmare kunderna och deras verkliga övergripande affärsproblem – fått hur mycket inspiration och passion som helst tillbaka. //Cecilia

Vi snackar tio korta filmer. Här är den första:

Dave Trott on the Art of Persuasion Part 1 from accountplanninggroup on Vimeo.

Du hittar alla filmerna här.

Dave Trotts briljanta blogg här.

Och, slutligen, hans bok Creative Mischief t ex här.

Om Dave Trott

Dave Trott got a Rockefeller Scholarship to go to art school in New York. There he discovered advertising that was changing the way companies talked to consumers. He trained on Madison Avenue at the end of the Mad Men era, when the three-martini lunch and golf course advertising was for dinosaurs, and the creative revolution was just starting. After 4 years, to avoid getting drafted for Vietnam, Dave came back to London. He spent ten years at BMP working with, and learning from, the legendary John Webster. Some of the advertising he worked on was: Ernie the Milkman for Unigate. Lipsmackinthirstquenchinacetastingmotivatinggoodbuzzinhighwalkingfasttalkingcoollivinever givincoolfizzinPepsi. Gercha with Chas & Dave. He left to open one of the most influential and anti-establishment agencies of the 1980s: GGT – an agency that produced: Hello Tosh Gotta Toshiba ; Aristonandonandonandon (quoted in a speech by Margaret Thatcher); the Lurpak Butter Man; Red Rock Cider with Leslie Nielsen; You can break a brolley but you can t K-nacker a K-nirps ; the LWT poster campaign that received death threats from the followers of Ayatollah Khomeini; the Cadburys poster campaign that caused Indians to threaten to burn their factories; the London Dockland s campaign that the Kray brothers objected to; the LWT poster that an Arsenal manager claims got him the sack; the Sekonda campaign that ended up on the front page of The Sun; the Walkers Poppadum ad that the Daily Mail labelled racist; the Holsten Pils campaign featuring Griff Rhys Jones and dead Hollywood film stars; and a controversial multi-media campaign, made entirely for free, that helped get the Third World Debt discussed by the world s governments. Dave Trott has worked with Benny Hill, Ian Dury, Ken Livingstone, Spike Milligan, Alan Sugar, Bob Geldof, Stephen Hawking, Peter Cook, Ridley and Tony Scott, Hugh Hudson, and Alan Parker. Since the mid-seventies Dave has trained generations of creative directors working and winning awards in advertising today. Apart from advertising, his interests are art, philosophy, football, and creativity in general.

Dela: